LANE DAVEY INTERACTIVE DESIGN RESUME
"16 YEARS IN WOMEN'S SURF AND ACTION GIRL APPAREL INDUSTRY"

Online Portfolio:

Apparel & Fashion Design:

  • Production Management.
    ~Innovated & produced over 50 functional patterns
    ~Hands on experience with PRODUCTION CUTTING ~SEWING ~EMBROIDERY ~ SCREEN PRINTING.
    Understand relativity of producing designs with a "cost effective" production assembly and the importance of proper stitching, grading, seam allowances, etc.
  • Sales and Interactive.
    ~Sold my own label to over 50 lifestyle boutiques and (accounts).
    ~Developed Japanese Licensee agreement and distribution for my label.
    ~Have exhibited at and built trade show booths in both the USA and Japan.
    ~Worked intermittently with an active surf team testing garments fit and function.(teamriders)
    ~Have worked in retail sales, as a sales representative & assistant buyer
  • Marketing and Promotions.
    ~
    Choreographed fashion shows,
    ~Organized promotional events, media and materials.
    ~Managed Surf Team and choreographed fashion shoots for catalogs.

Graphic, Media & Web Design:

Honors, Awards, Citations, Publications

  • Pioneered the Surf Look. Designed first women’s boardshort in 1993
  • Hawaii’s state surfing champion in 1994. (more on surfing awards)
  • Hawaii Business Woman of the Year Nominee 2003
  • Designs shown at B-Girl Be & Legions Art Exhibit 2006 &2007
  • B-Girl Memorabilia accepted for Hip Hop Wont Stop Exhibit in the Smithsonian
  • Publications: WWD, Honolulu Star Bulletin, Surfing Magazine, Wahine Magazine, Shred Magazine, Allegra Magazine(Germany), Driver Magazine, Lifetime Television (more on publications and editorial features)

Relevant Work History

  • Us Girls “the original women’s surf line” owner & designer, 1993-present
  • Duty Free design consultant
  • Peak Wetsuits, Sydney,Australia. Freelance Designer,see designs
  • Lanikai Reef- graphic design
  • Mind the Flow-graphic design
  • Mar y Sol Swimwear & Jamaican Style, Ca. Sales Representative
  • Bubbles Beachwear, Sydney, Australia. Sales Representative
  • Hang Ten Accessories, Ca. Sales Representative
  • Blue Hawaii Surf, Honolulu, Hi. Assistant Buyer-Retail Sales
  • Pacific Vibrrations, Kona, Hi. Retail Sales,

Education and Training

  • University of Hawaii; BA Fashion Merchandising 1993.
  • University of Hawaii: Certificate Adobe Illustrator
  • Universtiy of Hawaii: Certificate Adobe Go Live

www.LaneDavey.comPhone:808-351-7873Northshore, Hawaii laneski@lanedavey.com